US Housewrap Market - Focused Insights 2025-2030

UNITED STATES HOUSE WRAPS MARKET INSIGHTS

The U.S. house wraps market was valued at USD 3.74 billion in 2024 and is projected to reach USD 4.57 billion by 2030, growing at a CAGR of 3.40%. House wraps play a key role in modern construction, serving as barriers against moisture and air infiltration. They help improve building durability and energy efficiency by protecting against weather damage and reducing heat loss. The market has seen steady growth due to rising use in residential construction, greater awareness of energy efficiency, and stricter building codes. Increased residential projects across the U.S. have boosted demand for moisture barriers and better insulation

MARKET TRENDS & DRIVERS

Innovations in House Wrap Materials Technology

New-generation house wraps feature self-adhering membranes, reinforced fabrics, and improved breathability, offering better protection against water while allowing vapor to escape. These innovations reduce installation errors, extend building lifespan, and attract contractors and homeowners. The U.S. market is seeing a shift with advancements in material science. Key trends include the rise of self-adhering and liquid-applied housewraps. Self-adhering wraps eliminate the need for staples, speeding up installation and improving air and water barriers. Liquid-applied wraps create a continuous, waterproof, and air-resistant membrane, offering better performance than traditional wraps. They are firmly applied to surfaces, ensuring long-lasting, leak-proof protection.

Rising Adoption of Energy-Efficient and Sustainable Building Materials

As awareness of environmental impact grows, contractors, architects, and homeowners are prioritizing materials that offer thermal efficiency, moisture management, and sustainability. Building codes like the International Energy Conservation Code (IECC) are encouraging energy-efficient homes, with housewraps helping reduce air infiltration and boost HVAC performance. With rising concerns over climate change and carbon emissions, the building industry is turning to sustainable materials. Energy-saving, eco-friendly housewraps improve durability, reduce energy use, and promote recyclable, non-toxic materials. Contractors are increasingly choosing high-performance housewraps as a cost-effective, long-term solution to enhance building durability and energy efficiency. As the demand for sustainable housing grows, green housewraps will play a key role in the U.S.'s shift toward greener, energy-efficient homes.

U.S. HOUSE WRAPS MARKET TAKEAWAYS

1. By Product Type: The mechanically-attached housewraps segment holds the largest U.S. house wraps market share. These synthetic-based weather-resistant barriers (WRBs) are fastened using staples, nails, or cap fasteners. Installed on the exterior sheathing before siding, they serve as moisture barriers and air seals while allowing vapor to escape. Made from materials like polyethylene or polypropylene, they are a cost-effective choice for builders. Mechanically-attached wraps, unlike self-adhered versions, require manual fastening but offer more flexibility for installation and repairs. Their affordability and ease of use with tools like staplers and nails contribute to their widespread adoption. Unlike self-adhered wraps, which need dry, clean surfaces, mechanically-attached wraps can be applied in various weather conditions, including cold or humid environments.
2. By Applications: The new construction segment is growing rapidly in the U.S. house wrap market, with a CAGR of 3.77% during the forecast period. Growth in housing developments, multi-family units, and apartments is driving demand. States like Texas, Florida, and California are seeing a surge in single-family home construction due to urbanization and post-pandemic trends. Strict building codes require effective air and moisture control, making housewraps essential in new builds. Energy-efficient standards are pushing builders toward high-performance, air-sealing materials. Self-adhesive housewraps help reduce errors by eliminating the need for staples, lowering the risk of leaks. These peel-and-stick wraps are preferred in new construction for their speed, efficiency, and cleaner installation.
3. By End-Users: The professional end-user segment holds the largest share of the U.S. house wraps market. Building codes like IECC and LEED require strong air and moisture barriers, pushing professionals to adopt compliant housewraps in bulk. This demand also drives product innovation. Population growth and urbanization are fueling new residential and commercial construction, boosting the need for durable, efficient, and affordable housewraps. To meet varying U.S. climates, new products focus on better breathability, moisture control, UV resistance, and durability. Professionals also seek faster installation and higher performance, prompting manufacturers to invest in R&D. This has led to a steady flow of advanced products, expanding market reach and meeting evolving construction needs.

COMPETITIVE LANDSCAPE

The U.S. house wraps market report includes exclusive data on 23 vendors. The market has low concentration but high competition. A mix of global and regional players creates a crowded, competitive environment. As a result, companies constantly enhance their products and value propositions to retain market share. Leading vendors are investing heavily in R&D to develop advanced house wrap solutions. For instance, DuPont introduced the Tyvek FireCurb House Wrap, featuring flame-retardant technology for various building types. Future market growth will rely on innovation and material science. Products like self-adhering wraps, vapor-permeable membranes, and fire-resistant coatings are gaining traction. These advancements are driven by stricter regulations and rising demand for high-performance materials from contractors.

RECENT VENDOR ACTIVITIES

1. On March 15, 2023, Berry Global Group announced the expansion of its high-performance building wrap line with the launch of TYPAR DrainableWrap, its first drainable building wrap designed to protect multi-story structures from the elements while effectively managing excess moisture.
2. On March 11, 2025, Amcor and Berry Global Group announced that the required waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (HSR Act) had ended. This marks an important step toward completing their planned merger, as it fulfills another key condition needed for the deal to move forward. The definitive merger agreement is expected to close in mid-2025.