Global Spices & Seasonings Market - Focused Insights 2025-2030

MARKET INSIGHTS

The global spices & seasonings market was valued at USD 24.51 billion in 2024 and is expected to reach USD 34.17 billion by 2030, growing at a CAGR of 5.69% during the forecast period. The market has a wide variety because different regions have their own food traditions and taste preferences. As the world becomes more connected and people’s tastes change, the market has moved from selling only traditional spices to offering new spice blends and ingredients for modern cooking.

The need for easy-to-make foods has increased the demand for spices and seasonings. People prefer ready-made spice mixes, seasoning packets, and marinades that make cooking simpler. For example, ready-to-use taco seasoning and Italian herb mixes are now common in homes in North America and Europe.

MARKET TRENDS & DRIVERS

Rising Demand for Organic & Natural Spices

More people are looking for organic spices because they believe they are healthier. Fresh spices without pesticides or additives are becoming more popular. In response, brands are adding more organic products, offering certified organic versions of popular spices like turmeric, cumin, and chili powder. People who want cleaner, more natural ingredients that support health are driving the demand for non-GMO and natural spices. Companies like McCormick are focusing more on organic seasonings, not only to meet consumer demand but also to be more open about where and how their spices are made. Since organic spices are considered premium products, retailers are stocking more of them to attract health-conscious and eco-friendly shoppers.

Globalization of Food Culture

As food cultures from around the world become more connected, people are showing more interest in spices and seasonings from different cuisines. This trend is influencing both home cooking and the food industry. Consumers now prefer more authentic spices. They want to cook real Indian, Thai, or Mexican dishes using ingredients available in local markets. Global flavors are becoming part of everyday meals, with spices like garam masala, five spice, and taco seasoning selling quickly. Fast food chains and restaurants are also offering a wider range of spices on their menus, making global flavors more accessible. As food cultures continue to blend, spice companies are creating new seasoning mixes that combine flavors from different cuisines to match changing consumer tastes.

Natural Preservatives in Poultry Meat Products

The use of spices and seasonings in meat products helps preserve their natural flavor and extend shelf life due to their antibacterial properties. Consumers increasingly prefer natural alternatives over synthetic preservatives, driving demand for clean-label products. Herbs such as rosemary, thyme, and garlic not only enhance the shelf life of poultry meat but also serve as natural preservatives, making them a popular choice for meat and poultry companies. The addition of natural preservatives allows spices to contribute to the poultry industry by maintaining quality and freshness. Spices like rosemary, thyme, and garlic possess natural antimicrobial properties, helping preserve meat without the need for artificial chemicals. As health consciousness grows, consumers are shifting away from chemical preservatives and opting for poultry products that incorporate natural spices as healthier alternatives.

GLOBAL SPICES & SEASONINGS MARKET TAKEAWAYS

• By Product Type: In 2024, the spices segment holds the largest global spices & seasonings market share. Spices are used to improve the flavour of processed foods. Common spices like curry powder, chili powder, turmeric powder, and spice blends are popular in both vegetarian and non-vegetarian dishes. The quality of these spices is important in making food taste better and more appealing. There is a growing demand for spices that are sourced sustainably and ethically, creating opportunities for businesses that meet these standards. Also, as more people explore international cuisines and focus on healthy eating, new spice blends and flavours are expected to become popular. Exporters can benefit from this changing market by focusing on high-quality and sustainable products.
• By Distribution Channel: The B2B segment accounts for the largest global spices & seasonings market share and shows significant growth, with the fastest-growing CAGR of 6.06% during the forecast period. Food processing companies and restaurant chains create a strong demand for spices and seasonings through bulk supply contracts. At the same time, small and medium businesses (SMEs) are using online B2B platforms like Alibaba and Amazon Business to sell their products. Spice manufacturers often work with packaged food companies to create custom blends for specific recipes or product lines. The growing popularity of plant-based meat alternatives is also opening new opportunities for spice suppliers to develop new seasoning options and expand their business.
• By Application: Based on the application, the meat & poultry segment holds the largest market share & shows incremental growth of USD 3.32 billion. Spices are in high demand for seasoning meat and poultry products, particularly in barbecue and grilled recipesSpices are important for flavouring sausages and marinated meats, with different spice mixes reflecting local food traditions. Besides adding taste, they also act as natural preservatives for cured and dried meats, helping them last longer. Spiced meat products like kebabs and salamis have become more popular in exports due to rising international demand. In North America, the increasing consumption of processed and ready-to-eat meats is further boosting the demand for seasonings.
• By Nature: Based on nature, the organic segment shows prominent growth, with the fastest-growing CAGR during the forecast period. Organic spices and seasonings are made without synthetic chemicals, using eco-friendly farming methods. Health-conscious consumers choose them because they are non-GMO, chemical-free, and natural. Popular organic spices include turmeric, cinnamon, and garlic. These spices attract premium buyers looking for pesticide-free options. The demand for organic seasonings is growing due to more home cooking, gourmet food trends, and restaurants offering healthier meals. Europe and North America lead this demand, driven by the clean-label movement and increasing health awareness..

GEOGRAPHICAL ANALYSIS

APAC region dominates and holds the largest share of the global spices & seasonings market. The Asia-Pacific (APAC) region is one of the fastest-growing spice and seasoning markets, thanks to its strong food traditions and long history of spice production. The main reasons for this growth are the rising middle-class population and their growing preference for convenient and processed foods. Asia is a major importer of spices and herbs, with both total and per-person consumption higher than in other regions. Most of the world’s spices are grown and processed in tropical parts of Asia, with India and China being the largest producers and consumers due to their rich food cultures.

COMPETITIVE LANDSCAPE

The global spices & seasonings market report consists of exclusive data on 24 vendors. The market is very competitive, with major companies like Ajinomoto, Associated British Foods, Kerry Group, DSM-Firmenich, Cargill Incorporated, and The Kraft Heinz Company leading the industry. These companies have a wide range of spice blends, seasonings, and flavour enhancers for different types of food. Ajinomoto and Cargill are the biggest names in the flavour and seasoning business. Associated British Foods and Kraft Heinz focus on consumer-friendly spice products through well-known brands like McCormick and Heinz. Kerry Group and DSM-Firmenich use their expertise in food innovation and sustainability to meet the demand for natural and organic ingredients