U.S. Fantasy Sports Market - Focused Insights 2023-2028

Published Date :  DEC 2023

Despite stringent regulations, fantasy sports carve a niche, with billions spent across categories. With a favorable market environment, inclusive participation from women, and the digital fluency of Millennials and Gen Z, the market is poised for transformational growth. Key strategies include the DFS model, strategic alliances, and technological advancements, shaping the future of fantasy sports in the US.

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UNITED STATES FANTASY SPORTS MARKET SIZE & GROWTH INSIGHTS

The US fantasy sports market size was valued at USD 3.45 billion in 2022 and is expected to reach USD 6.86 billion by 2028, growing at a CAGR of 12.11% during the forecast period.

The United States continues to be the hub of the global fantasy sports industry, led by major platforms such as FanDuel, DraftKings, ESPN, Yahoo, and CBS. These companies drive growth through innovation, user engagement, and strategic partnerships. The Fantasy Sports & Gaming Association (FSGA) plays a crucial role in supporting and guiding the industry's development.

One of the key innovations fueling the market is the rise of Daily Fantasy Sports (DFS), which allows users to participate in shorter, fast-paced competitions. Combined with the enduring popularity of professional sports leagues like the NFL, NBA, MLB, and NHL, this model has significantly increased user participation and revenue.

Despite strict gambling regulations in some areas, fantasy sports have carved out a distinct space, often being legally recognized as games of skill. This distinction has allowed the industry to thrive, with millions of fans collectively spending billions on fantasy leagues and competitions.

The regulatory landscape is gradually becoming more favorable, creating new opportunities for market expansion. Technological advancements—particularly in mobile apps—have transformed the fantasy sports experience, enabling users to receive real-time updates, make instant lineup changes, and engage with their teams anytime, anywhere.

Fantasy sports are also becoming more inclusive. The number of female participants is steadily increasing, driven by targeted advertising, influencer marketing, and growing communities on social media platforms. This shift reflects a broader trend toward diversity in the user base.

Millennials and Gen Z are central to the future of the industry. Their digital-first lifestyles, affinity for interactive experiences, and deep involvement in online gaming and sports culture make them key drivers of continued growth.

American football remains the most popular fantasy sport in the US, attracting a loyal and competitive fan base. Fantasy baseball also enjoys significant engagement, especially among fans familiar with its various play formats.

Overall, the US daily fantasy sports market is highly competitive and continues to evolve rapidly. Industry leaders are investing in technology, forming strategic alliances, and expanding their offerings to retain users and attract new demographics. As regulations ease and the user base diversifies, the market is poised for sustained, transformative growth.

US FANTASY SPORTS MARKET KEY HIGHLIGHTS:

  • Fantasy sports have witnessed considerable growth in the number of users engaged in playing the various contests being offered by vendors. With the advent of the DFS model, key vendors, namely FanDuel and DraftKings, have garnered successful fan attention.
  • The key strategy for their growth has remained the extensive offerings of fantasy sports categories, along with additional supportive information that enables fans to make real-time decisions regarding team selection and contests being entered. Furthermore, in the coming years, one can expect the market for fantasy sports to witness significant growth owing to the innovative business models being offered and a consistent chain of users engaging with their platforms.
  • Unlike the traditional fantasy sports model, where players mostly play with their co-workers or peers, the DFS model enables them to play online with thousands of other players. This, in turn, is expected to raise the demand for higher fan engagement and, subsequently, the growth of the fantasy sports business across the nation.
  • Considering that millennials are the largest adult generation in the most powerful country of the world (the US), the market in the region has become a soft target for fantasy sports vendors to expand their footprint. The digitalizing economy is a boon for fantasy sports vendors, owing to the high availability of smartphones across the region.
  • The market for fantasy sports in the US has remained a positive one for the vendors, and this trend is expected to continue during the forecast period. With regulations easing across many states in the US, coupled with technological advancements and strategic partnerships, one can certainly look towards transformational growth for the fantasy sports business in the region.


Also, Read: Europe Fantasy Sports Market

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Summary

REPORT HIGHLIGHTS

SEGMENTATION & FORECAST

  • Sport (Revenue)
  • Fantasy Football
  • Fantasy Soccer
  • Fantasy Basketball
  • Fantasy Baseball
  • Fantasy Hockey
  • Fantasy Golf
  • Fantasy Cricket
  • Other Fantasy Sports
  • Gender (Revenue)
  • Male
  • Female
  • Platform (Revenue)
  • Application
  • Website 
  • MARKET STRUCTURE
  • Market Dynamics
  • Competitive Landscape of the US Fantasy Sports Market
  • Key Vendors
  • Other Prominent Vendors
  • APPENDIX
  • Research Methodology
  • Abbreviations
  • About Arizton

Vendor List

  • Key Vendors
  • DraftKings
  • FanDuel
  • Yahoo
  • ESPN
  • Paramount
  • Other Prominent Vendors
  • Boom Fantasy
  • FantasyDraft
  • Fantrax
  • NFL (National Football League)
  • Sleeper
  • RealTime Fantasy Sports
  • SportsHub Games Network
  • Fleaflicker
  • The Huddle
  • MyFantasyLeague

Report Preview

U.S. Fantasy Sports Market Focused InsightsDOWNLOAD SAMPLE

Arizton critically analyzes the industry and market sectors to provide reliable and valuable market intelligence. The research-based knowledge empowers clients to formulate intelligent strategies, resulting in creative, cost-effective, and efficient execution.Arizton critically analyzes the industry and market sectors to provide reliable and valuable market intelligence. The research-based knowledge empowers clients to formulate intelligent strategies, resulting in creative, cost-effective, and efficient execution.

Table Of Contents

  • Executive Summary
  • Introduction
  • Key Findings

  • US: Projected Revenue of Fantasy Sports Market (2022-2028) ($Millions)

  • US: Projected Revenue by Sport (2022-2028); (Revenue $MN)
  • Sport Snapshot
  • Fantasy Football
  • Fantasy Soccer
  • Fantasy Basketball
  • Fantasy Baseball
  • Fantasy Hockey
  • Fantasy Golf
  • Fantasy Cricket
  • Other Fantasy Sports 
  • US: Projected Revenue by Gender (2022-2028); (Revenue $MN)
  • Gender Snapshot
  • Male
  • Female 
  • US: Projected Revenue by Platform (2022-2028); (Revenue $MN)
  • Platform Snapshot
  • Application
  • Website

  • US Fantasy Sports Market Trends
  • US Fantasy Sports Market Drivers
  • US Fantasy Sports Market Constraints

  • US Fantasy Sports Market - Competitive Landscape
  • US Fantasy Sports Market - Key Players
  • US Fantasy Sports Market – Other Prominent Vendors

  • Research Methodology
  • Abbreviations
  • About Arizton

Exhibit 1: US Fantasy Sports Market ($ million)

Exhibit 2: US Fantasy Sports Market by Sport 2022–2028 ($ million)

Exhibit 3: Market by Fantasy Football 2022-2028 ($ million)

Exhibit 4: Market by Fantasy Baseball 2022-2028 ($ million)

Exhibit 5: Market by Fantasy Basketball 2022-2028 ($ million)

Exhibit 6: Market by Fantasy Hockey 2022-2028 ($ million)

Exhibit 7: Market by Fantasy Golf 2022-2028 ($ million)

Exhibit 8: Market by Fantasy Soccer 2022-2028 ($ million)

Exhibit 9: Market by Other Fantasy Sports 2022-2028 ($ million)

Exhibit 10: US Fantasy Sports Market by Gender 2022–2028 ($ million)

Exhibit 11: Market by Male Fantasy Sports 2022-2028 ($ million)

Exhibit 12: Market by Female Fantasy Sports 2022-2028 ($ million)

Exhibit 13: US Fantasy Sports Market by Platform 2022–2028 ($ million)

Exhibit 14: Market by Application 2022-2028 ($ million)

Exhibit 15: Market by Website 2022-2028 ($ million)

Table 1: Quantitative Summary Projected Revenue of US Fantasy Sports Market

Table 2: Quantitative Summary Projected Revenue by Sport

Table 3: Quantitative Summary Projected Revenue by Gender

Table 4: Quantitative Summary Projected Revenue by Platform

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Frequently Asked Questions

It is projected to reach $6,866.67 million by 2028.

The market is expected to grow at a CAGR of 12.11% during the forecast period.

Major players include FanDuel, DraftKings, Yahoo, and ESPN, among others.

Factors include the introduction of the DFS model, the popularity of major sports leagues, technological advancements, and the easing of regulations across states.

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