U.S. Generator Rental Market - Focused Insights 2024-2029

U.S. GENERATOR RENTAL MARKET ANALYSIS

The U.S. generator rental market was valued at USD 2.58 billion in 2023 and is projected to reach USD 3.24 billion by 2029, growing at a CAGR of 3.85% during the forecast period. Generators are useful machines that provide electrical power during a power outage and disruptions in operations across residential, industrial, and business sectors. Generators are available in different electrical and physical configurations for different applications. In the U.S., generators have high demand and are growing due to the continuous need for power supply in various industries.

MARKET DRIVERS

Rising Frequency of Power Outages: The rising power outages, whether due to severe weather events, grid vulnerabilities, or maintenance activities, are a key driver for generator rentals. Over the past 20 years, the number of power outages caused by bad weather has increased, placing pressure on the aging electrical grid in the U.S. The frequency and length of power outages have grown due to this. Businesses and industries recognize the importance of reliable backup power sources to ensure uninterrupted operations, creating a heightened demand for generator rental services.

Rising Events and Temporary Power Needs: Hosting events, festivals, and temporary installations creates a substantial demand for generator rentals in the U.S. Events ranging from music festivals to corporate gatherings require reliable power sources for lighting, sound systems, catering equipment, and other essential components. Generator rental companies cater to this demand by providing temporary power solutions tailored to the unique requirements of various events, contributing to the market's overall growth.

U.S. GENERATOR RENTAL MARKET INSIGHTS 

• The diesel generator rental market has the largest market share by revenue in the fuel type segment in 2023. Factors such as high reliability, ease of use, and high demand from large-scale industries have propelled the growth of diesel generator rental in the region. The segment is expected to maintain dominance due to the high demand from players in several sectors with large-scale operations. Despite reservations and resistance from environmental groups, regulators and localities reluctantly approve diesel as a primary source of power generation due to low electric grid reliability.
• Based on the power rating, the <75KVA market is growing significantly, with the fastest CAGR of 5.46% during the forecast period. Generators with a capacity of less than 75KVA are growing significantly due to their versatility and suitability for small-scale applications. They are commonly used for events, residential backup power, and smaller construction projects across the U.S., providing a reliable power source for modest energy demands.
• The continuous power application segment is growing at the highest CAGR of 4.32%% during the forecast period. Continuous power generators are often deployed in industrial settings where a reliable and uninterrupted power supply is essential for constant manufacturing. These generators ensure that industrial operations run seamlessly without disruptions. As these generators provide power without disruptions, the demand for continuous generators increases.
• The construction sector by end-users accounted for the largest revenue share owing to the high adoption by the construction industry to provide temporary power solutions to construction sites. The U.S. generator rental market caters to remote and off-grid applications, including construction sites in remote locations, mining operations, and events held in areas with limited access to the main power grid.

VENDOR LANDSCAPE

The U.S. generator rental market report contains exclusive data on 25 vendors. Aggreko, Ashtead Group, Atlas Copco, Herc Rentals, and United Rentals are some of the key players in the U.S. generator rental market. The competitive landscape characterizes the U.S. generator rental market, prompting key players to engage in strategic partnerships and collaborations. Companies are forming alliances to expand their regional footprint, offer a comprehensive range of services, and enhance their technological capabilities.