U.S. Events & Exhibitions Market - Focused Insights 2023-2028

U.S. EVENTS AND EXHIBITIONS MARKET INSIGHTS

The U.S. events and exhibitions market was valued at USD 7.09 billion in 2022 and is projected to reach USD 8.52 billion by 2028, growing at a CAGR of 3.10%. This growth is significantly propelled by the rising popularity of mixed exhibitions, which are expected to expand at a CAGR of 3.42%. Key factors contributing to this trend include increased customer gain activities, industry demand, and the blossoming meeting industry. 

Service revenue in the events and exhibitions sector is also witnessing substantial growth due to the burgeoning service sector, increased demand for large venues, and more exhibitor participation. The entertainment industry, specifically, is seeing a remarkable growth at a CAGR of 3.69%, influenced by the rise in the number of industries, the rapidly growing service sector, and new product launches. 

Retail and consumer goods industries are fueling the demand for B2B exhibitions, with cities such as New York City, New Orleans, Dallas, Chicago, San Diego, Philadelphia, and Las Vegas emerging as popular hubs. With roughly 13,000 trade shows annually, the US accounts for nearly 40% of all trade shows worldwide. 

The industry is experiencing a revival with the increase of in-person meetings post-pandemic, boosting the number of conferences, seminars, and congresses. Companies are keen on participating in events and exhibitions to market their products and services, and the demand for sponsorship in B2B exhibitions is escalating. 

The incorporation of AI-based products and services across industries has changed the technology landscape, significantly enhancing operational efficiency. Companies are now recognizing the value of mixed exhibitions due to their ability to engage customers and drive revenue. 

The growing popularity of US exhibitions is leading to higher revenues from trade and visitors, presenting a lucrative opportunity for organizers. The rise in venue numbers, coupled with the expansion of exhibition stand sizes, further fuels the demand for mixed exhibitions. The trend of redesigning stands and exhibition models with 3D patterns to garner more attention is leading to the increased organization of mixed exhibitions, thereby propelling the market growth in the sector. 

KEY HIGHLIGHTS

• The US events & exhibitions market is growing significantly due to the adoption of digital technology & big data analytics, the potential for the meetings industry, increased focus on insurance & security, budget allocation for brand experiences, the rising popularity of events & exhibitions across all industries, and rapidly growing economy & disposable income. 
• In the US events & exhibition market, the demand for sensing technology products for animals is rising due to increasing awareness about maintaining animal health. 
• During the Covid-19 pandemic, many events & exhibitions have been cancelled or postponed, which may happen in the future. Even the tourism sector is growing, which causes a continuous rise in the number of visitors to events & exhibitions. 
• The demand for electrical vehicles, energy storage, and saving equipment is rising in the US. Thus, the demand for exhibitions is growing significantly for adopting the new technology and partnership with other companies. 
• Informa LLP, RELX Group plc, Emerald Holding, Cvent Inc., MCH Group AG, and GL Events are the leading players with strong market penetration. Vendors such as MKG Events Pty Ltd, Messe Frankfurt, Genesis Exhibits., RGI Events, TOP BRAND, Nurnberg Messe, Messe Munchen, Beijing Eagle International Exhibition Co., Ltd., Tarsus Group, Comexposium, Event Solutions, Target Motivation, ARHT, and others are the other prominent players in the market with a noteworthy presence. 
• In the market of events & exhibitions, demand for various services, such as selfie stands, lighting walls, etc., are rising from exhibitors to gain traction in the market and increase the consumer base. 
• In the US events & exhibitions market, demand for conferences & congress is rising with a growing demand for consumer goods & retail sector. Which leads to drive the market of US events & exhibitions during the forecast period.