U.S. Hair Wigs & Extensions Market - Focused Insights 2024-2029

U.S. HAIR WIGS AND EXTENSIONS MARKET OVERVIEW

The U.S. hair wigs and extensions market was valued at USD 2.79 billion in 2023 and is expected to reach USD 6.34 billion by 2029, growing at a CAGR of 14.69%. The growth can be seen significantly due to a rise in hair loss, which has led to demand for natural hair wigs and extensions gaining traction due to their realistic appearance. Increasing synthetic hair in the fashion industry, as it is an affordable option and can be easily available for hairstyles, has driven the U.S. hair and wig industry at a CAGR of 14.69% during the forecast period.

The Hair wigs and extensions market is growing exponentially in the U.S. This is because of rising hair loss in men and women, increased demand for synthetic hair in the fashion industry, and the growing popularity of hair personalization among young people for new hairstyle drives the demand for hair wigs and extensions in the U.S. market during the forecast period.

This report offers market size & forecast data for the hair wigs and extensions market in the U.S. The revenue generated from the sale of hair wigs & extensions is included in the report. This report provides a comprehensive and current market scenario of the hair wigs and extensions market dynamics for 2024−2029 in the U.S. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent players operating in the market.

The future of the U.S. hair wigs and extension market looks promising, as hair loss is a common issue among men and women in the U.S. In recent years, awareness about hair loss has increased, driving the demand for hair wigs and extensions to address a hair loss issue. In the entertainment industry, wigs are used for creating a specific character. For fashion designers, hair wigs can accentuate and complement different outfits for various drama and reality shows.

Market Definition

Hair wigs and toupees are used to conceal pattern baldness, hair thinning, hair loss, and bald spots along the hairline. They cover the head partially or fully. Hair extensions are used for lengthening, volumizing, coloring, and styling applications. Hair wigs, extensions, and toupees are made up of human hair or synthetic hair. Celebrities, actors, models, fashion designers, and more are end-users in the entertainment & fashion industry. These products are available both online and in retail stores in the U.S. market. Rising direct-to-customer brands increase the affordability of products, and consumers are taking more interest in purchasing.

U.S. HAIR WIGS AND EXTENSIONS MARKET INSIGHTS

• The U.S. hair wigs and extensions market is growing significantly due to the rising trend of Halloween parties, the growing popularity of new hairstyles, technological developments in the production and design of synthetic hair wigs, the rising demand for natural-looking wigs & extensions, the rising popularity of personalization, increasing use of wigs in the entertainment & fashion industry, rising demand for false hair as a beauty accessory, and increasing hair fall issues among men & women.
• The toupee product segment in the U.S. market is witnessing significant growth with a CAGR of 15.60% during the forecast period compared to hair extensions. The driving factors are rising hair loss issues, increasing demand for synthetic hair products, and the growing popularity of personalization.
• In the U.S. hair wigs and extensions market, the demand for custom hair extensions is rising among consumers as per their needs and affordability. The synthetic hair segment is growing significantly due to factors such as synthetic hair's affordability, technology improvement, and the rising popularity of cosplay.
• The individual end-user segmentation segment of in the U.S. market is significantly growing during the forecast period due to the growing trend of customization of wigs, rising acceptance level of hair products, and increasing demand for more attractive hair wigs and extensions.
• Online stores have captured over 60% of the U.S. hair wigs and extension market share. Online retailers sell a wide range and versatile selection of hair wigs and extensions compared to retail stores. This selection helps consumers select products according to convenience, budget, and hairstyles.
• All Virgin Hair, Beauty Forever Hair, Her Hair Company, Indique, Jon Renau, Nadula Hair, Superhairpieces, and UNice Hair are the leading players with strong market penetration. Vendors such as Cinderella Hair Extension, Evergreen Products Group, Great Lengths, HAIRLOCS, KLIX HAIR EXTENSIONS, LOCKS & BONDS, ONYC Hair, PAULA YOUNG, Shake-N-Go, Inc., and XUCHANG PENGHUI and many others are the prominent players in the market with a noteworthy presence.