Indonesia Golf Equipment Market - Focused Insights 2025-2030

INDONESIA GOLF EQUIPMENT MARKET

The Indonesia golf equipment market was valued at USD 815.97 million in 2024 and is projected to reach USD 1.08 billion by 2030, growing at a CAGR of 4.94%. As the world’s largest archipelago undergoes a shift in its leisure and sports landscape, golf is emerging as a key growth area. Once considered an elite pastime for expatriates and high-income groups, the sport is now gaining traction among young adults, women, and the expanding middle class. Additionally, the rise of indoor virtual golf simulators in space-constrained urban areas is boosting demand for related gear, including clubs, balls, and compatible digital equipment.

INDONESIA GOLF EQUIPMENT MARKET TRENDS & DRIVERS

Rising Demand for Customization

The growing popularity of golf in Indonesia has fueled demand for customized equipment tailored to individual swing styles, body types, and skill levels. Custom-fit clubs—with adjustable features like shaft stiffness, club length, and grip diameter—offer improved comfort and performance. Manufacturers are embracing technologies such as 3D printing to deliver highly personalized gear, from clubhead design to shaft composition. This trend is opening new market opportunities, especially among younger golfers who seek gear that reflects their unique style and personality. Digital retail platforms further support this demand by allowing users to design and order custom equipment online.

Intelligent Golf Equipment and Simulators

Smart technology is rapidly transforming the golfing experience in Indonesia. Innovations like smart golf balls, embedded with microchips, provide real-time data on speed, spin rate, and distance through connected apps, eliminating the need for external tracking devices. Products like Topgolf Ball exemplify this trend. Indoor golf simulators are also gaining traction, offering year-round training in a virtual environment. Augmented reality (AR) glasses are emerging on courses, projecting key stats, such as distance to the pin and wind conditions, into the golfer’s field of view. Meanwhile, AI-powered swing training tools deliver personalized feedback and drills based on individual performance. As these technologies enhance convenience, precision, and engagement, the adoption of smart golf equipment in Indonesia is expected to grow steadily.

Growth of Golf Courses and Resorts

The rising number of golf courses and resorts in Indonesia is driving demand for golf equipment by improving accessibility and boosting golf-related tourism and lifestyle adoption. Key tourist hubs like Bali, Jakarta, Surabaya, and Bandung have seen consistent course development, often paired with luxury resorts and real estate projects. Renowned courses such as Bali National Golf Club and Nirwana Bali Golf Club attract both local and international players, while new additions like Palm Hill Golf Club and Damai Indah Golf expand the game’s reach into urban and suburban areas. As golf becomes more accessible, participation grows, especially among recreational and beginner players, fueling a broader golf culture and increased equipment sales across the country.

INDONESIA GOLF EQUIPMENT MARKET SEGMENT INSIGHTS

1. By Product Type: In 2024, golf clubs held the largest Indonesia’s golf equipment market share, accounting for over 47%. As essential tools and status symbols, especially among affluent players, golf clubs play a pivotal role in both performance and perception. Brand, model, and build quality heavily influence a player’s game, making clubs the most valuable segment. Technological advancements—such as next-gen manufacturing with variable internal geometry and smart clubs offering real-time data feedback—are gaining traction among Indonesian golfers, further driving demand in this category.
2. By Distribution Channel: The online channel is the fastest-growing segment in Indonesia’s golf equipment market, with a projected CAGR of 5.74%. In a geographically spread-out country, e-commerce offers vital access to golf gear beyond major cities like Jakarta, Surabaya, and Bali. Platforms such as Tokopedia, Shopee, Lazada, Bukalapak, and Blibli have reshaped the market, enabling small brands and resellers to reach a national audience. Competitive pricing, user reviews, promotional deals, and the convenience of home delivery and easy returns make online shopping appealing. Additionally, the ability to customize equipment online adds to its growing popularity. As logistics and infrastructure continue to improve, this channel is expected to remain a key growth driver.
3. By End-Users: The male segment holds the largest share of the Indonesian golf equipment market. Traditionally viewed as a male-dominated sport, golf in Indonesia is closely tied to prestige and business culture, especially among affluent professionals, CEOs, and expatriates. Courses often serve as informal venues for networking and deal-making, driving demand for premium equipment that reflects status. Men also dominate amateur and professional tournaments, as well as corporate and regional events, largely due to greater access to courses, financial resources, and networking opportunities.

VENDOR LANDSCAPE

The Indonesia golf equipment market features data on 22 vendors and is moderately concentrated, with a mix of global brands, regional players, and local distributors. International companies like Acushnet, Callaway, PING, Sumitomo Rubber Industries, and TaylorMade dominate the premium and mid-tier segments, competing through innovation and brand loyalty. Meanwhile, local and regional players serve price-sensitive and entry-level consumers. Vendors emphasize product variety to appeal to both professionals and casual golfers, using a blend of online and offline channels to reach urban and emerging markets.

RECENT VENDOR ACTIVITIES

• On January 3, 2024, Callaway Golf launched its Paradym Ai Smoke series, including drivers, fairway woods, irons, and hybrids. Designed with AI Smart Face technology and player data insights, the lineup offers improved forgiveness and consistent performance.
• On February 7, 2023, Acushnet Holdings acquired the Club Glove brand from West Coast Trends, gaining ownership of its trademarks, domains, and product portfolio.