Europe Pet Supplements Market - Focused Insights 2023-2028

EUROPE PET SUPPLEMENTS MARKET INSIGHTS

Europe pet supplements market was valued at USD 688 million in 2022 and is projected to reach USD 986.45 million by 2028, growing a robust Compound Annual Growth Rate (CAGR) of 6.40%. This expansion is propelled by the growing consumer consciousness regarding pet health and the escalating demand for supplements in convenient forms, such as chewables & tablets, currently growing at a CAGR of 6.67%. 

Notably, the digestive health segment is set to bloom with a CAGR of 6.99%, fueled by an increase in pet population, a rise in pet-related diseases, and escalating consumer spending on pet health. The online segment of the market is projected to grow at an impressive CAGR of 7.92%, owing to the convenience and diversity of online offerings and the burgeoning e-commerce sector. 

Further, a significant trend driving demand is the rising preference for pet supplements for senior dogs, reflecting the deepening companionship between pets and owners across Europe. As awareness regarding natural ingredients and clean-label products increases, pet owners demand more natural, less processed supplements, leading to innovation and diversity in product offerings. 

Furthermore, with advancements in pet disease treatments, there is a burgeoning preference for condition-specific pet supplements to ensure holistic health improvement. This catalyzes companies to diversify their sales channels, increasingly incorporating their websites and third-party e-commerce partners. 

The benefits of pet supplements are manifold, improving energy levels, focus, heart health, and strengthening the immune system. Consequently, demand for specific types of supplements like calming, hip & joints, digestive, anti-anxiety, and anti-stress is rising due to the growing health concerns among pets. Post-COVID-19, the usage of pet supplements for mobility health has seen significant growth, and chewable pet supplements are becoming increasingly popular due to their varied benefits. 

These insights highlight the lucrative opportunities and growth prospects in the European pet supplements market, making it an attractive space for businesses and investors. 

KEY HIGHLIGHTS:

• The European pet supplements market is growing significantly due to high demand for natural/herbal pet supplements, growing awareness of pet health and diet, rising demand for clean label pet supplements, growing usage of pet supplements for mobility health, increase in endorsements by veterinarians, and increasing pet ownership. 
• The senior population is high in European countries. The population of pets, especially cats and dogs, is growing significantly in European countries post-pandemic, and pet ownership is also growing for companionship from the senior population in Europe. This drives the demand for pet supplements in Europe during the forecast period. 
• Mars Petcare, Nestlé, Dechra Pharmaceuticals, Virbac, Zoetis, and FoodScience are the leading players with strong market penetration. Vendors such as Swedencare, Affinity Petcare, Zesty Paws, The Pet Supplement Company, Pet Wellbeing, Elanco, Compana, NOW Foods, Purrform, and others are the other prominent players in the market with a noteworthy presence. 
• In the European market, many international companies are entering partnerships with present e-commerce companies and gaining traction by offering a wide range of pet supplements. 
• In the European pet supplements market, demand for chewables & tablets form is rising as they are easy to eat and provide complete nutrition. Chewing also helps to reduce stress and improves the health of dogs, which drives the demand for chewables & tablets in Europe.