Europe Events & Exhibitions Market - Focused Insights 2023-2028

The Europe events & exhibitions market, valued at $12.86 billion in 2022, is on a path of robust growth. With an anticipated CAGR of 3.35%, it is expected to reach $15.67 billion by 2028. A significant driver of this growth is the mixed type of exhibition segment, poised for a CAGR of 3.70%, spurred by post-pandemic business expansion, customer gain activities, and a revived demand for the meeting industry.

Service revenue, an important segment of the market, is set to witness a CAGR of 3.52% during the forecast period, powered by an increased number of exhibitors and visitors, market expansion, and a post-pandemic demand for attracting customers through services.

The entertainment industry segment also holds promising growth, predicted to grow at a CAGR of 3.80%. This growth is attributed to technological advancements, the increased demand for entertainment activities post-pandemic, and the surge in product & service launches.

Modern trends significantly influence the market. Suspended structures, intersecting angles and shapes, personalized designs with technology provisions, and modern accommodations for professional events are in demand. Additionally, vendors focus on competencies such as publicity, venue management, exhibition services, and technical services to maintain a strong market presence.

The Europe events & exhibitions market is currently highly competitive, with several international players offering large spaces and a wide range of services. Notable players include Informa LLP, RELX Group plc, GL Events, and Messe Frankfurt, all contributing significantly to the growth and dynamism of this exciting market.

An event is a planned & organized occasion, and an exhibition is an organized presentation & display of a selection of items. The European exhibition industry is the global leader in terms of exhibition turnover, quality, and capacity of venues. The popularity of exhibitions and events is high in Europe, as it helps gain customers and increase exhibitors' sales. Companies continuously participate in trade fairs, exhibitions, and events due to the growth of the tourism sector and the post-pandemic business expansion. The Europe events & exhibitions market grew rapidly post the COVID-19 pandemic. It is a powerful platform of marketing channels where exhibitors and visitors meet face-to-face to grow their businesses. The exhibition aims to negotiate trade and exchange information/knowledge. The events market has grown due to various events during the pandemic, such as music concerts, sports events, festivals, etc.

KEY HIGHLIGHTS:

• In 2022, the Europe events & exhibitions market was valued at $12.86 billion and is expected to reach $15.67 billion by 2028, growing at a CAGR of 3.35% during the forecast period.
• There is growth in the market due to increased demand for entertainment events post-pandemic, high disposable income, adoption of Big data analytics, development of digital technology, increased number of venues, availability of large size spaces, focus on insurance & security, and business expansion & marketing activities in Europe.
• The demand for person-to-person meetings is rising with the growth of the overall meeting industry in Europe.
• Many events and exhibitions were canceled or postponed during the COVID-19 pandemic. There is growth in the tourism sector, which causes a continuous rise in visitors to events and exhibitions.
• Informa LLP, RELX Group plc, GL Events, Messe Frankfurt, and Messe München are the leading players with strong market penetration. FIERA MILANO, Koelnmesse, MCH Group, comexposium, APEX, Messe Düsseldorf GmbH, Beijing Eagle International Exhibition Co., Ltd., Clarion Events Ltd., and others are the other prominent players in the market with a noteworthy presence.
• Many local and global players offer custom 3D stands, lighting walls, and selfie stands, which helps gain customers for sponsors and exhibitors and increases organizers' revenue.
• The demand for new technology and advanced equipment to increase production and operations in various industries is rising in Europe. Thus, many large companies from various industries participate in events & exhibitions and collaborate with companies offering such technologies and products to sustain the market.