U.S. Weight Loss Dietary Supplements Market - Focused Insights 2024-2029

U.S. WEIGHT LOSS DIETARY SUPPLEMENTS MARKET INSIGHTS

The U.S. weight loss dietary supplements market was valued at USD 3.11 billion in 2023 and is expected to reach USD 3.66 billion by 2029, expanding at a CAGR of 2.74% during the forecast period. The market is witnessing significant growth due to the increasing preference for natural and herbal ingredients. Consumers are gravitating towards more natural and herbal supplements. Another prominent trend is the growing popularity of gummy supplements. In addition, the surge in prebiotics and probiotics in weight loss supplements is an emerging trend drawing attention.

Weight loss dietary supplements are designed to aid weight management by facilitating fat loss, suppressing appetite, enhancing metabolism, or increasing energy expenditure. These supplements are available in tablets, capsules, powders, or liquid forms and typically contain various ingredients such as vitamins, minerals, herbs, botanical extracts, amino acids, and other compounds. They work by accelerating metabolism and reducing excess fat accumulation in the body. Weight loss dietary supplements cater to different age groups, including individuals below 39, those between 40-59, and those above 60 years. These supplements are available in different flavors, forms, and sizes in the US market. With the rising trend of weight management, the demand for weight loss dietary supplements in the U.S. continues to grow. The dosage form segmentation includes supplements in the form of tablets, capsules & softgels, gummies & chewables, and liquids & powders. The distribution channels comprise pharmacies, big-box/superstores and supermarkets, web-based retailers, and direct-to-consumer platforms.

MARKET TRENDS & DRIVERS

Higher Use of Natural & Herbal Ingredients

The increasing preference for natural and herbal ingredients in weight loss dietary supplements is driven by consumer demand, safety concerns, and perceived efficacy. Consumers are becoming more health-conscious and seeking natural and organic products, including supplements. The concerns surrounding synthetic ingredients in traditional weight loss supplements have led to the rising adoption of natural and herbal alternatives, which are perceived as safer with fewer side effects. Consumers are increasingly avoiding artificial additives, fillers, and chemicals in favor of clean-label products with easily recognizable ingredients. Several natural components are widely used in weight loss dietary supplements due to their associated benefits. Ingredients such as green tea extract, garcinia cambogia, conjugated linoleic acid (CLA), glucomannan, apple cider vinegar, and raspberry ketones are commonly incorporated into these supplements. To meet changing consumer preferences, key vendors are integrating natural and herbal components into their products. For instance, Nature's Way offers glucomannan derived from the konjac herb, while Now Foods provides a variety of weight management products featuring natural ingredients like apple cider vinegar and garcinia.

Growth in Obese Population Pool

The increasing prevalence of obesity is a major driver of the weight loss dietary supplements market. Obesity has become a pressing public health concern, significantly contributing to both morbidity and mortality rates globally. The rising obesity rates are expected to propel the demand for weight loss dietary supplements, as individuals increasingly seek healthier ways to manage their weight. According to Rachel Kreider, MPH, R.D., director of nutrition content and services at GNC, the American Psychological Association's 'Stress in America' 2021 report found that 61% of respondents gained weight during the COVID-19 pandemic, with an average increase of 29 pounds. Consequently, strong interest in weight management is expected to persist. In addition, data from NHANES (2021) indicates that the obesity rate in the US reached 41.9% from 2017 to March 2020. This rising obesity trend has driven demand for weight loss solutions, including dietary supplements. These supplements offer a convenient and effective option for individuals looking to manage their weight more efficiently. Readily available over the counter at pharmacies, health food stores, and online retailers, weight loss supplements provide easy access for consumers seeking to incorporate them into their weight management strategies.

INDUSTRY RESTRAINTS

False Claims and Absence of Scientific Proof

The prevalence of misleading claims and insufficient scientific evidence in the weight loss dietary supplements market presents a significant challenge. Some companies exaggerate or falsely advertise the effectiveness of their products in supporting weight loss without providing adequate scientific validation. Many weight loss dietary supplements contain ingredients promoted as effective, yet they lack substantial scientific backing to confirm their efficacy and safety. Marketing campaigns for these supplements often use misleading language or imagery, creating unrealistic expectations regarding results. In 2021, the US Food & Drug Administration identified dietary supplements containing potentially harmful substances, with 35% of these targeting weight loss. A study published in ScienceDirect revealed that most research on weight loss dietary supplements indicates they fail to deliver the promised outcomes, often showing no significant benefits beyond a placebo effect while posing potential health risks.

U.S. WEIGHT LOSS DIETARY SUPPLEMENTS MARKET HIGHLIGHTS

• Insight By Age-Group Type: The U.S. weight loss dietary supplements market is segmented by age group into below 39, 40-59, and above 60. The below 39 segment holds the largest market share due to the increasing focus on fitness and wellness among younger demographics. This group actively engages in fitness activities and perceives weight loss dietary supplements as a beneficial tool to maximize their fitness goals and achieve desired results.
• Insight By Gender Type: The U.S. weight loss dietary supplements market is segmented by gender into male and female categories. The female segment is expected to experience the highest CAGR during the forecast period. Many women in the U.S. incorporate weight loss dietary supplements as part of their weight management routines. These supplements often contain ingredients that support metabolism, appetite suppression, and fat burning, contributing to their growing adoption among women.
• Insight By Dosage Form Type: The capsules and softgel segment dominates the U.S. weight loss dietary supplements market in terms of dosage form. Consumers prefer capsules and softgels due to their convenience and ease of consumption. The portability of these forms makes them ideal for individuals with busy schedules or frequent travel needs. Moreover, softgels are often designed to enhance bioavailability, ensuring better absorption of active ingredients and delivering more consistent results compared to tablets or powders.
• Insight By Distribution Channel Type: Web-based/online retailers are projected to grow at the fastest CAGR during the forecast period. Online retailers play a crucial role in the U.S. weight loss dietary supplements market by offering consumers easy access to a wide variety of products. These platforms provide a seamless shopping experience, allowing users to explore, compare, and purchase supplements conveniently. The online marketplace features an extensive selection of brands, including mainstream and niche products, catering to diverse consumer preferences. The availability of 24/7 online shopping further enhances market growth.

COMPETITIVE LANDSCAPE

The U.S. weight loss dietary supplements market report includes exclusive data on 33 vendors. The market is highly competitive, with numerous established and emerging players. Niche players are increasingly entering the market, focusing on specific product categories and introducing innovative solutions. Companies are continuously developing new formulations, ingredients, and dosage forms to gain a competitive edge. Price competition remains high, leading to pressure on profit margins. Major players include Amway Corp, Dr. Willmar Schwabe GmbH & Co. KG, Glanbia PLC, Haleon, Harbin Pharmaceutical Group Co., Ltd., Herbalife Nutrition Ltd., Iovate Health Sciences International Inc., and Nestle SA.