Global Nutricosmetics Market - Focused Insights 2025-2030

NUTRICOSMETICS MARKET SIZE & SHARE

The global nutricosmetics market, valued at USD 8.48 billion in 2024, is projected to reach USD 12.37 billion by 2030, growing at a CAGR of 6.49%. The market is expanding rapidly due to rising consumer demand for science-backed, natural, and holistic beauty solutions. With increasing awareness, advancements in ingredient technology, and innovative product formats, the sector is set for significant growth.

MARKET TRENDS & DRIVERS

Increasing Preference for Clean Label and Natural Ingredients

The nutricosmetics market is shifting toward clean labels and natural ingredients, with rising demand for organic, plant-based, and non-synthetic products. Consumers are increasingly aware of artificial additives and prefer transparent, filler-free formulations. As plant-based lifestyles grow, vegan beauty and wellness supplements are gaining popularity. Sustainability is a key market driver, with brands focusing on eco-friendly packaging, ethical sourcing, and carbon-neutral production. Millennials and Gen Z favor companies that align with these values. Plant-based alternatives like marine collagen, green tea, and ginseng extracts are on the rise as consumers move away from animal-derived ingredients.

Growing Embrace of a Holistic Approach

The rise of holistic beauty and well-being is driving the nutricosmetics industry, shifting consumer mindsets in skincare, hair care, and overall wellness. By blending beauty, health, and nutrition, nutricosmetics reinforce the idea that “beauty comes from within.” Traditionally reliant on topical products, consumers now recognize the impact of diet, gut health, and lifestyle on skin and hair. As a result, supplements like collagen peptides, biotin, and antioxidants are becoming essential in beauty routines. The clean living and organic beauty trends further fuel demand, with a growing focus on long-term solutions like preventive skincare, anti-aging, and hydration supplements.

NUTRICOSMETICS MARKET HIGHLIGHTS

• By Product Type: In 2024, the tablet segment leads the global nutricosmetics market due to its convenience, stability, precise dosing, and affordability. Tablets are easy to store, carry, and consume, making them ideal for busy lifestyles. Unlike liquids or powders, they require no preparation or refrigeration and offer consistent dosing. Their longer shelf life also ensures easier storage and transport. With growing consumer demand for convenience, accuracy, and on-the-go solutions, tablets continue to dominate the market.
• By Ingredient Type: The collagen segment leads the nutricosmetics market and is the fastest-growing, with a 7.44% CAGR. As a key ingredient for skin health, hair growth, and anti-aging, collagen supports elasticity, moisture, and firmness. Clinical trials confirm its benefits in improving skin hydration, reducing wrinkles, and enhancing elasticity. Bioactive collagen peptides further boost natural collagen production for long-term skin health. Beyond capsules and powders, innovative formats like collagen-infused gummies, protein bars, and beverages are making it easier for consumers to integrate collagen into daily routines, driving market growth.
• By Distribution Channel: The pharmacies & drugstores segment holds the largest global nutricosmetics market share. These retail outlets offer a trusted shopping experience with scientifically backed beauty supplements and pharmacist guidance. Unlike supermarkets or online stores, pharmacies provide face-to-face consultations, helping consumers choose the right products for their skin and hair needs. With a broad customer base seeking health products, nutricosmetics become an easy impulse buy. The assurance of quality and safety further boosts consumer confidence, driving market growth.

GEOGRAPHICAL ANALYSIS

APAC dominates the global nutricosmetics market, driven by strong consumer awareness, deep-rooted beauty traditions, and innovation in beauty-from-within solutions. Japan, China, and South Korea lead with high demand for collagen products, herbal supplements, and functional beauty drinks. Unlike Western markets, APAC consumers have long embraced nutritional products for hair and skin care. Rising middle-class populations in China, India, and Southeast Asia are fueling demand for premium beauty and wellness products. E-commerce growth, social media influence, and live-streaming sales have further accelerated market expansion, making online shopping the preferred channel for beauty supplements.

COMPETITIVE LANDSCAPE

The global nutricosmetics market is highly competitive and fragmented, with regional and global players vying for market share. Low market concentration drives intense competition, with brands focusing on new formulations, strategic alliances, and marketing innovations. While top brands expand through advanced formulations and AI-driven personalization, local suppliers rely on niche positioning, regional preferences, and clean-label ingredients. Weak regulatory control in some markets increases the risk of low-quality or fake products, pushing leading brands to prioritize quality certifications and transparency.

NEW PRODUCT DEVELOPMENT

In December 2024, SAPPE, Thailand’s leading beauty-focused beverage brand, introduced two new Sappe Beauti functional drinks: Beauti Gluta Glory (Strawberry Flavor) and Beauti Passion (Lemon-Lime Flavor). These innovative beverages are crafted to support both beauty and health, with a special focus on Gen Z consumers.

March 5, 2025 – Kirin Holdings Company and its group company, Blackmores have introduced Blackmores Revolutionary Strain LC Plasma Powder 4 Benefits Formula. This innovative product is formulated with Kirin’s exclusive LC-Plasma ingredient.