U.S. Medical Bathtubs Market - Focused Insights 2024-2029

The U.S. medical bathtubs market was valued at USD 69.19 million in 2023 and is projected to reach USD 79.18 million by 2029, growing at a CAGR of 2.27% during the forecast period. The demand for medical bathtubs market is rising due to multiple factors, including the increasing prevalence of chronic diseases, the rising geriatric population, and technological advancements in medical bathtubs.

The study considers a detailed scenario of the present Medical Bathtubs market and its market dynamics for 2024−2029 in the U.S. It covers a thorough overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent players operating in the market.

MARKET DEFINITION

Medical bathtubs are designed to provide a safe and comfortable bathing experience for people who need assistance with personal hygiene tasks.

MARKET DRIVERS

Rising Awareness About Walk-In Bathtubs: As people become more aware of the health and safety benefits of walk-in bathtubs, they are increasingly likely to consider purchasing one for their home. Seniors and those with mobility issues benefit significantly from using a walk-in tub, which can help them stay safe and independent for longer. These tubs significantly lower the chances of falls or slips and provide a pleasant experience. Pain relief and muscle relaxation are two advantages of using a walk-in tub. As homeowners look for ways to make their homes safer and easier to navigate, installing a walk-in tub often becomes a top priority project during these renovations.

Growing Support From The Government: All states' Medicaid programs provide bathroom equipment and adaptive modification funding. Bathroom equipment and renovations covered for seniors under state Medicaid must be assistive or adaptive. Since Medicaid is state-run and not federally managed, states have different types of funding management systems for their Medicaid. State-run Medicaid systems are always evolving and may change at any time to be more cost-effective while still providing long-range senior care. Although there can be some overlap, most states currently use a waiver system, with some states employing a managed long-term care approach and a few enacting a more mixed or unique delivery of benefits.

U.S. MEDICAL BATHTUBS MARKET KEY HIGHLIGHTS

• The electric bathtubs segment is growing significantly, with the highest CAGR of 2.59% in the U.S. medical bathtubs market. The popularity of electrical bathtubs is increasing due to the rising adoption of technologically enhanced medical equipment and the rising need for convenient and effective therapeutic solutions. Also, the increasing incidence of chronic diseases and the aging population are paving the way for market growth.
• The hospitals & clinics in the end-user segment hold the largest share of over 60% of the U.S. medical bathtubs market—the increasing demand for safe bathing facilities for hospital patients. Hospitals are also investing in innovative technologies to improve hospital beds so patients can experience comfort, thus resulting in segment growth.
• By product, the walk-in bathtubs segment dominated the market by occupying the largest share in 2023 of the U.S. medical bathtubs market. The segment's growth is attributed to increasing demand for bath therapies, custom bathtubs, technological advancements, spa centers, the expansion of the hospitality industry, bathroom renovations, and home remodeling.
• Due to the increasingly luxurious lifestyle among the U.S. people, companies are adopting various initiatives, including push strategies and lifetime free services, to drive the U.S. walk-in bathtubs market during the forecast period. Technological innovations, rising demand for IoT products, and therapy-based walk-in bathtubs are gaining traction in the market.

VENDOR LANDSCAPE

The U.S. medical bathtubs market report contains exclusive data on 22 vendors. Arjo, Beka, EGO Zlin, American Standard, and T.R. Equipment are the leading vendors operating in this market. Vendors, especially global players, must pursue inorganic growth strategies, such as acquisitions, to expand their presence, enhance product offerings, and improve expertise in the market. Overall, the market for medical bathtubs is characterized by diverse players focusing on innovation and product diversification to cater to customers' evolving needs and solidify their positions in the industry.