Global Body Contouring Devices Market - Focused Insights 2024-2029

MARKET INSIGHTS

The global body contouring devices market was valued at USD 6.88 billion in 2023 and is expected to reach USD 15.21 billion by 2029, growing at a CAGR of 14.14% during the forecast period. The body contouring devices market has experienced substantial growth, driven by a confluence of factors including an expanding patient pool, demographic shifts, an aging population seeking cosmetic solutions, accessible online information, and improved access in low-to-middle-income countries. Body contouring devices offer non-surgical treatments that target excess fat and loose skin, resulting in a firmer, more toned physique. These treatments break down fat cells, leading to measurable circumference reduction and helping patients achieve their desired body shape.

MARKET TRENDS & DRIVERS

Increasing Popularity of Body Lift Procedures Trend

The increasing demand for body lift procedures signifies a shift towards addressing both body contours and skin elasticity. Patients seek to refine their physique beyond fat reduction, targeting skin laxity that exercise and diet cannot fully resolve. Surgical interventions provide a viable option for achieving a smoother, toned appearance. This trend emphasizes a holistic approach to body enhancement, combining surgical and non-invasive techniques. As technologies evolve, body lift procedures will offer increasingly personalized and effective solutions.

Growing Acceptance of Male Body Contouring

Male body contouring is gaining significant traction as men increasingly prioritize aesthetic enhancements. This trend reflects evolving societal norms, where fitness and grooming extend beyond traditional methods. Social media and celebrity influence further drive this interest. Advancements in non-invasive and minimally invasive technologies offer effective results with minimal downtime, while surgical techniques provide enhanced outcomes with reduced recovery times. Jawline enhancement, using dermal fillers and other non-surgical methods, is also rising in popularity for achieving a more defined, masculine profile.

Growing Popularity of Non-Invasive Body Contouring Solutions

The rapid growth of non-invasive body contouring underscores a strong preference for less invasive cosmetic procedures. Patients, driven by societal expectations and personal goals, seek treatments that enhance their physique alongside diet and exercise. Advanced technologies have enabled the development of effective non-invasive methods, such as cryolipolysis and radiofrequency, which address fat reduction and skin tightening without surgical intervention. These procedures offer significant benefits, including minimal downtime, reduced discomfort, and fewer side effects compared to surgery. As the pursuit of ideal body aesthetics continues, non-invasive body contouring will remain a prominent and evolving field.

SEGMENTATION INSIGHTS

• By Procedure: The non-invasive segment leads the global body contouring devices market, holding the largest share. The absence of incisions in non-invasive treatments reduces risks and broadens patient appeal. Increased awareness and availability of these procedures drive their global acceptance. Offering safety and efficacy advantages, they are a preferred choice for cosmetic enhancements without surgery. Popular non-invasive procedures, such as botulinum toxin injections and dermal fillers, have gained worldwide prominence. Continuous advancements in techniques and products enhance their effectiveness and safety, further attracting potential patients.
• By Age Group: The 34-50 age segment exhibits the most rapid growth in the global body contouring devices market. Women in this demographic pursue procedures to address post-pregnancy changes and aging, with popular options including breast lifts, tummy tucks, and liposuction. Skin resurfacing is favored for non-surgical treatments. Men in this age group, driven by career aspirations, are increasingly turning to body contouring. Younger men are also seeking jawline enhancements. The Western world's emphasis on aesthetics contributes significantly to the market's expansion.
• By Gender: In 2023, the female segment dominated the global body contouring devices market share. This sector has experienced consistent growth, driven by increased consumer awareness and technological advancements. Both surgical and non-surgical cosmetic procedures are in high demand among women. Liposuction was the leading surgical procedure, followed by breast augmentation and eyelid surgery. Non-surgical procedures like skin tightening and fat reduction also saw significant popularity.
• By Application: Non-surgical skin tightening is the fastest-growing application in the global body contouring devices market. This growth is driven by an aging population and the resulting skin laxity. As collagen, hyaluronic acid, and elastin levels decline with age, particularly after 35, demand for skin-tightening solutions rises. Non-surgical procedures offer effective results with minimal downtime, making them a preferred option. The increasing prevalence of skin loosening has fueled a global surge in both non-surgical and surgical tightening procedures. Technological advancements are expected to expand minimally invasive options, further driving market demand.
• By End-User: The hospital segment dominates the global body contouring devices market, acting as the primary hub for minimally invasive and non-invasive cosmetic treatments. Procedures addressing skin tone, wrinkles, fat, and scars are routinely performed in hospital settings. The extensive range of body contouring solutions provided by hospitals is a key factor in market growth. The increasing number of cosmetic surgeons underscores the rising demand for these procedures, with hospitals and skin clinics remaining the central venues for such treatments.

GEOGRAPHICAL ANALYSIS

North America holds the largest share of the global body contouring devices market, with APAC experiencing rapid growth. In North America, the US market is driven by a large demographic seeking cosmetic procedures and significant investment in aesthetic enhancements. Increased plastic surgery rates and advanced technology adoption are key market drivers. APAC's market is expanding rapidly, fueled by rising obesity, increased aesthetic awareness, and demand for innovative solutions. Social media and technological advancements are promoting non-surgical procedures, challenging traditional surgical approaches.

COMPETITIVE LANDSCAPE

The global body contouring devices market, with 37 vendors, is a fiercely competitive arena, featuring a diverse mix of global, regional, and local players. The market is driven by rapid technological advancements and the increasing consumer preference for minimally invasive procedures. Leading companies, including AbbVie, Bausch Health, Cutera, Shanghai Fosun Pharmaceutical, and Hologic, are strategically expanding their presence in the rapidly growing APAC and Middle Eastern markets. This expansion is propelled by the escalating awareness and adoption of skin tightening and other body contouring procedures, presenting substantial growth opportunities for global vendors in these emerging regions.