Global Patient Portal Market - Focused Insights 2025-2030

PATIENT PORTAL MARKET SIZE

The global patient portals market was valued at USD 3.92 billion in 2024 and is expected to reach USD 8.38 billion by 2030, growing at a CAGR of 13.46% during the forecast period. The market is growing due to factors like increased patient engagement via digital solutions, widespread EHR adoption, a larger patient population, growth in healthcare data, mobile health platforms, and rising telehealth demand.

MARKET DEFINITION

Patient portals are online clinical applications that enable the communication of patients to communicate with healthcare professionals. A patient portal enables a patient to access their health records 24/7, thereby empowering patients to manage their health. Some patient portals are independent websites, which are integrated into existing hospital software, while others are modules of existing Electronic Health Records (EHRs) or Electronic Medical Records (EMRs).

MARKET TRENDS & DRIVERS

Emergence of Smart Technologies in Patient Portals

Worldwide, the healthcare industry is becoming more and more advanced, of these patient portals are not left behind. The continued developments in patient portals show that the future of patient portals is likely to involve more advanced technologies and personalized features. Advanced technologies, such as Artificial Intelligence (AI) and Machine Learning (ML) help to improve patient care with patient portals. AI and ML help providers identify patterns in patient information, offer more personalized treatment consultations, and predict patient health outcomes. AI is one of the major trends poised to shape more secure patient portals, transforming how healthcare services and solutions are assessed and delivered.

The Growing Demand for Patient Engagement and Communication

The global healthcare industry is becoming more patient-centric and driving demand for more convenient and reliable sources to improve patient engagement and communication. Patient portals are becoming a popular online gateway of communication between health professionals, clinical staff, and patients. For healthcare professionals, the way health practices are communicated and educate patients is a significant factor in determining healthcare success, where patient portals have become widely used by health professionals. Patient portals are becoming key tools to communicate with the patient, and it led to better patient engagement. In addition, through engagement and communication, healthcare professionals are experiencing more convenience in delivering appropriate diagnoses to the patient.

INDUSTRY RESTRAINTS

General Barriers to Patient Portal Use

Patient portals have generally not been developed/created to optimize user functionality. Furthermore, some technically advanced patient portals are difficult to navigate and not user-friendly. Sometimes users of patient portals reported that they are not able to view their health information electronically and some users also experienced frustration and challenges with the portals and their usability. In addition, sometimes patients report difficulties and frustrations with the portals and their usability. New users experienced frustration with the efforts and time to set up electronic access through their providers, understand each portal user’s interface, and manage multiple passwords for different portals. Patients feel difficulties and are also often unclear about whether the information they accessed could be electronically transmitted or downloaded. The Government Accountability Office Report 2020 reported that many patients reported that the information was often not presented in helpful ways or was incorrect or even incomplete. Some patients also reported that there is no simple way to correct or flag incorrect information in the portal.

KEY TAKEAWAYS

1. By Product: The integrated patient portals segment accounted for the largest market share in 2024. Integrated patient portals are the most sought-after healthcare portals, connected to larger systems like hospital management and EHR systems. They enable secure data exchange and eliminate connection issues when updating systems, ensuring a seamless interface. These portals reduce costs and training time, while supporting secure messaging between patients and providers. The growing adoption of integrated portals is driven by their broader functionality and the increasing number of hospitals investing in IT, EHR, and management systems, creating opportunities for market growth.
2. By Software: The custom development segment shows significant growth, with the fastest-growing CAGR of 13.87% during the forecast period. The custom software patient portal segment is rapidly growing, offering flexibility over standard portals by allowing clients to create portals tailored to their specific needs and workflows. These personalized solutions often come as standalone software, featuring enhanced communication, personalized information-sharing, improved patient adherence, and seamless system integration. These features strengthen patient relationships and lead to better health outcomes, driving the growth of this segment.
3. By Delivery Mode: The cloud & web-based delivery mode segment dominates and holds the largest share of the global patient portal market. As the global patient population grows, patient portals are seen as key to improving safety and reducing healthcare costs. Web-based technology, widely used in the pharmacy industry, enhances efficiency, reduces prescription errors, and enables electronic prescribing. These portals require low initial investment, making them an affordable option for healthcare providers and driving their increasing adoption.
4. By End User: In 2024, hospitals hold over 40% of the global patient portal market share, driven by growing awareness and the need for efficient health information management. The increasing patient population and shortage of medical professionals have led hospitals to adopt digital systems like EHRs and integrated patient portals. Patient portals, commonly used with EHR systems, facilitate seamless access to patient information.

GEOGRAPHICAL ANALYSIS

North America dominates the global patient portal market with the largest share of over 34% in 2024. The North American region is experiencing strong market growth, driven by advancements in healthcare, increased awareness of patient portals, mandatory EHR integration, and a large, growing patient population. Over 60% of North Americans are aware of patient portals, with more than 50% having used one. Additionally, over 70% of hospitals in the region use EHR systems, improving access to medical records and enhancing communication between patients and healthcare providers, further fueling market growth.

COMPETITIVE LANDSCAPE

The global patient portals market report consists of exclusive data on 40 vendors. The patient portal market is highly competitive, with key players like Athenahealth, Epic Systems, eClinicalWorks, and GE Healthcare holding significant market shares. The market is expected to grow as new entrants collaborate with major software vendors to expand their presence. These companies focus on broadening their geographic reach, enhancing product portfolios to meet client needs and international regulations, and improving the efficiency of their solutions. These strategies help strengthen their positions and drive growth in the market.

RECENT VENDORS ACTIVITIES

1. Recent Acquisition: In 2022, Oracle acquired Cerner which was a pioneer in the development of EHRs and patient portal systems.
2. In 2021, Harris Acquired Bizmatics and offered Patient portals.