U.S. E-Learning Market - Focused Insights 2023-2028

The U.S. e-learning market was valued at USD 87.09 billion in 2022 and is projected to reach USD 151.73 billion by 2028, growing at a CAGR of 9.70% during the forecast period. The report provides complete information regarding the adoption of e-learning in the U.S. region. Factors such as high smartphone penetration and rapid urbanization will enable people to access learning materials and educational content, resulting in a larger potential customer base for vendors to target. Thus, these factors will positively impact the U.S. e-learning market. Furthermore, major players focus on strategic agreements, acquisitions, and collaboration with emerging players to enter the US e-learning market to gain access to commercially launched products.

Moreover, skill development is a major focus area for governments with plans for long-term implementation of continuous E-learning programs, which instructor-led models can effectively supplement. Focusing on employee upskilling and reskilling initiatives and better productivity will enable countries to build medium- to long-term business competitiveness. Hence, such a factor is anticipated to support the growth of e-learning in the U.S. region. 

Key Highlights

• The rising trend of adopting online courses and learning materials as a realistic alternative to normal classroom instruction has driven the U.S. e-learning market, and the industry has witnessed significant development. This has fuelled the rise in e-learning’s acceptability across all industries.
• The region’s high average disposable income, growing use of smartphones, and technological advances in developing interactive and gamified learning platforms will likely drive market expansion in user base and subscriptions. The expansion of the e U.S. e-learning market is being driven by factors such as millennials’ increased buying power, increasing smartphone use, predisposition toward new technologies, and growing urbanization.
• The U.S. e-learning market exceeds others in innovation and certification standards, which bodes well for product development and business structure, where competitiveness is often measured in terms of involvement, degree of customization, and content quality rather than price. The price-based competition will likely intensify with the emergence of cheap subscriptions and freemium cloud goods, particularly from smaller growing enterprises.
• The U.S. surpasses big, industrialized economies on practically every criterion for e-learning deployment. In 2022, the country had a well-developed communication infrastructure, with internet penetration exceeding 91% and smartphone penetration exceeding 96%. Although the literacy rate in the country has remained steady over the previous decade, over 15% of the American population cannot read. Furthermore, 18%–21% of American adults have a reading level below the fifth grade. While all of this appears to lead to a promising future for the e-learning industry, there are several obstacles to online learning acceptance.
• The U.S. e-learning market is dominated by LMS and the language training and proficiency testing segment, followed by the higher education segment. The segment has witnessed tepid growth due to faculty and students’ growing preference for interactive systems. LMS is perceived to restrict academic sharing. With limited customizations, schools often weigh them against open, customizable platforms that can be implemented faster and are offered cheaper than licensed LMS.
• The corporate end-user segment held the most prominent share of the U.S. e-learning market in 2022. Corporations use E-learning to train, communicate, and enhance the value of employees across organizations. They are constantly looking to increase the effectiveness and efficiency of their workforce. There is a constant requirement to upskill the existing personnel.