Europe Lawn & Garden Watering Market - Focused Insights 2023-2028

The Europe lawn & garden watering market will be valued at around $ 1.36 billion in 2022 and reach $1.67 billion by 2028, growing at a CAGR of 3.48% from 2022-2028.  

Understanding the market's pulse is paramount in the ever-evolving landscape of consumer behavior and market dynamics. This comprehensive report delves into the intricacies of consumer purchasing behavior and the adoption of lawn & garden watering products in Europe, presenting a unique opportunity for businesses to position themselves at the forefront of this growing market. 

Key Highlights:

• Europe has diverse climates that could influence the demand for different irrigation and watering systems. In the UK and several parts of northern Europe, the demand for irrigation systems might be less, while in drier areas such as southern Europe, there might be a greater need for more advanced watering systems. 
• Watering is presently the third largest category in European countries, such as the UK and Germany, with nearly 50% and 13%, respectively. This is because more millennials are entering homeownership, and the eCommerce-savvy generation is taking on a new set of household hobbies. The growing popularity of gardening among Amazon customers drives growth across various lawn & garden categories. 
• Well-maintained outdoor spaces are an immense part of European culture, and more consumers are taking this on as a hobby. Brands nowadays have an opportunity to capture the loyalty of young consumers through e-commerce platforms such as Amazon. 
• In Europe, online sales channels like Amazon have focused on homeowners' needs. This is due to young consumers buying houses and homeowners shifting their purchasing habits. Lawns and gardens are becoming a major product category for millennials. Millennials account for a massive amount of trust and loyalty toward Amazon.  
• Water usage is one of the major concerns in the lawn & garden watering industry. Factors such as climate change can influence future household demand. For instance, in the UK, according to experts, it is estimated that household water use is projected to rise by 1% by 2025 and less than 5% by 2050 due to projected longer and hotter summers. 
• Water conservation is one of the popular trends in European countries. In 2023, there is a ban on hosepipes or sprinklers in several parts of Europe due to less rainfall and drought. The ban restricts the usage of hosepipes or sprinklers; however, rain barrels, watering cans, and buckets can be used to water gardens. This factor may serve as a seasonal hindrance for the market, but it is expected to revert to its normal state during the forecast period.